Our Story

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WHAT WE STAND FOR

We’re for kids being kids, not worrying about making a mess. For friends popping over unannounced and movie nights on the couch, big handfuls of popcorn and lots of laughs. For creating masterpieces for the fridge, bakeoffs, BBQs and delicious delights.

We’re for those who are house-proud, who like neat and tidy, but are not defined by it. We’re for making the most of whatever life brings with those who are important to us.

We’re for moments that matter every day.

For 50 years, our goal has been to lighten your load to provide smart solutions for effortless, on-the-go cleaning, so that you can enjoy more moments that matter.

After first hitting the supermarket shelves in 1968, the Superwipe remains a tried and tested favourite for generations of Aussies.

For decades to come and as your home story changes, we’ll continue to help take the chore out of cleaning so you have the time and space to create meaningful memories.